Small Business Website Design

The Yellow Pages and newspaper ads just aren’t working as well as they once did.  Businesses today, no matter how small, need a website. You know this but perhaps you are overwhelmed by the jargon and the technical details involved in creating a website.  Yvette Tech has a solution that lets you work on and in your business while we handle the technical details.

Jargon Alert!

If you are going to have a website, here are some words you will hear, a lot.

  • Domain Name – This is your www.company.com name. You could go with a free name but a .com or .ca name will give you credibility in the impersonal online world. This will become your most valuable online asset and so should always be registered and owned by you. There is a yearly fee for this registration.
  • Hosting – This is where your www.company.com name lives. Think of it as leased virtual office space. All our packages include 1 year of hosting.
  • Keywords – These are the words that a searcher types into the search box. Google remembers every search and gives us access to this data. Yvette Tech will perform Keyword research to ensure that you are targeting keywords that people are actually searching. On the internet you can’t force people to go anywhere or do anything. What you want to do is to be where they already are going and to be attractive as possible to the searcher and that is what we help you do.

    Everything you need to build your online presence is included – choosing the best Domain Name, creating the website, setting up email accounts, even right down to tracking your website visitors.  Before we do anything, we research the phrases that searchers are actually using so that you will know how many visitors to expect.

    • Choosing the best Domain Name – Your online identity is one of the most important decisions you will make.  We will give you the research you need to decide on one that is easy to remember and relates to your business.  Then we will help you purchase it.
    • Website content – Our most basic package includes up to 7 pages of content for you.  Typically this includes a home page, an about us page, a contact page, a find us page, and one page for each or your products or services.  We create pages that work both for your potential customers and for the search engines.
    • Search Engine Optimized – Don’t be afraid that the search engines won’t notice your website.  We know what the search engines need and will optimize your website to make it irresistible to the search engine robots.
    • Template Based Design – All your websites are based on a template that is optimized for small businesses and for the search engines. It is very flexible, easily creating websites with a unique look and feel. The advantage of using a template is that you do not pay for keeping it up to date with new technology, for instance this template works on all browsers even on mobile devices.
    • Email accounts – The basic package includes up to two email accounts personalized with your business name – you@mycompany.com.  You can access your email on the web or have it delivered to your cellphone or your computer or in all three places! There is a third email – webmaster@yourdomain.com – used for all website, backup and search engine optimization activities.
    • Google Places Page – Work with Google to let them know about your business and help them show your business to as many searchers as possible.  Claiming and customizing your Google Places page is an important step in promoting your business in Google.  We know all the secrets to optimize your page to give it prominence in the rankings.
    • Social Media page –We will also include creating one additional page on the most relevant social media site for your business type.  This could be LinkedIn, Facebook, Yelp, FourSquare, or some other platform that your customers are already using.
    • Reputation Management – The first step to managing your online reputation is knowing what is being said about your company and, perhaps, about you.  We will set up alerts that will notify you by email whenever you are mentioned online.
    • Analytics – Once you have your website, we will provide you with all the information you need to understand how your visitors are finding your website, what they do while they are there, how long they stay and where they leave.  You will know if your goals for your website are being achieved. We will show you how to access this information online and send you a monthly email that you can quickly skim.
    • Ranking Reports – On a monthly basis, as long as you are a client, we will provide you with a report showing your ranking for each of your keywords in each of the three major search engines (Google, Yahoo and Bing).
    • Backups – Don’t worry about losing your website. We will arrange to have a backup of your database emailed to you daily, weekly or monthly – depending on your personal preference or how frequently the website is updated.
    • Guarantee – We take pride in our work and back it up with a 30-day guarantee. If you are not happy with your website, we will redo it for free.

    Are you interested?

    Are you ready for new customers?

    If so, please contact Yvette Tech or call (403) 220-0019 today.